Yesterday, the company with access to the most capital or the latest technology had the best competitive advantage. Today, companies that offer products and services with the highest quality are the ones with a leg up on the competition. But, the only thing that will uphold a company's advantage tomorrow is the caliber of the people in the organization.

Yesterday a steady paycheck and good working conditions were enough to retain quality people. Today, the first question many employees ask is; “What are the benefits?” Tomorrow, not offering a competitive, cost effective, easy to understand benefits plan, will give you a disadvantage in the labor market.

Associations used to rely on dues alone to support the operations and provision of services to members. People joined in many cases “just to belong”. Today's employers, and professionals are more discerning in selection of associations, and professional organizations they support. Like today's employees; “What are the benefits?”, is often the prospective member's first question. If there is no perceived value, they will never become a member.

Route Three specializes in designing, administrating, and managing association programs designed to attract and retain members, and add value to the membership proposition. Are you an Association decision maker, looking for a program to attract members? If so, Route Three can help. Click here to have one of our association programs specialists contact you.